Archive for the 'TECHNOLOGY' Category

BBC TURNS IT UP TO 11

Published on September 18, 2008 in INTERNET and TECHNOLOGY. 0 Comments

The Beeb goes all Spinal Tap…

Although it has been around for a while now (Joshua Topolsky wrote about it here a few months ago), we’ve just noticed that the volume control on the BBC’s iPlayer goes up to 11. Brilliant.

360 HDR PANORAMAS

Published on June 17, 2008 in DESIGN and TECHNOLOGY. 0 Comments

The stuff great posters are made of…

Check out these awesome images from Abduzeedo. They are a great example of what you can do with HDR, used here to create superb 360 degree panoramic photographs. Top stuff.

RINSING THE OPPOSITION

Published on May 20, 2008 in INTERNET and TECHNOLOGY. 1 Comment

Water must be a hard thing to sell. At the end of the day even if you have enough money to waste it on bottled water, you surely can’t be picky enough to be able to tell the difference between the taste of each brand.

Which of course is an advertising executive’s (wet) dream. With such little difference - aside from size of bottle and price - between each product, there is essentially only one thing that sells bottled water: the branding.

Aside from Evian’s unique and colourful bottles no company has really captured the mass market in this respect, until now. Enter Drench from Britvic, a more youthful looking product, with a fantastic TV advertising campaign featuring a dancing Brains from Thunderbirds. It is so good that is almost makes you forget it’s only a bottle of water.